Flip Kings Renovation

050: How The Flip Kings Are Keeping Up with the Construction Boom

Jul 15, 2021

Some people flip houses–others, like Rudy Tirado and Misty Linn, flip businesses. As the owners and founders of Flip Kings, they’ve not only flipped nearly 75 houses in two years– they’ve also built a big portfolio of ventures in Columbus, Ohio, including several bars and restaurants. 

To make all this happen, they’re employing hundreds of dedicated staff members, keeping up with exploding demand, and managing the massive costs that have come with the unprecedented boom in construction this summer. 

In today’s conversation, we sit down with the Flip Kings to talk about how they’ve built a sustainable business, diversifying their operations to show others how to do flips of their own, and the unique opportunities COVID created for them.

Here are just a handful of the things that we'll discuss:

  • How Rudy and Misty go about purchasing properties, converting them into short-term rentals, and then sell when ready to bring to market. 
  • The reasons why so many people end up in nightmare situations after watching HGTV and getting inspired to flip a home.
  • The differences between flipping homes and businesses. 
  • Why the Flip Kings have been able to treat their employees so well across their businesses.

Inspiring Quote

  • “Ownership and accountability are two big things that I think tend to be missing a lot. And when you find a failing business, those are the two big things. Nobody’s willing to take it.” – LeAnne Siddell
  • “We don’t care how much money is being brought to the table and all that other stuff. We care if we can trust the person that we’re dealing with.” – Rudy Tirado

Interview Resources

Transcript

[INTRODUCTION]

LeAnne Siddell: It's The Retirement Trainer with Ed Siddell, a podcast about finding ways to help you become financially fit for your future no matter what financial shape you're in now. 2020 has been a challenging year for a lot of people and in particular, small businesses. EGSI believes in giving back to the community that has supported us for nearly 20 years. And as part of that, we have been involved in a campaign called Giving Back to Small Business. We will be highlighting two small businesses every month on our podcast Ed Siddell, The Retirement Trainer, which is on iHeart, Spotify, Apple Play, and everywhere you listen to podcasts, to learn how these small businesses kept going and succeeding during COVID.

Our goal is to promote and learn the lessons of these small businesses so other small businesses can draw upon their experiences and lessons and to enhance their own situation. This is LeAnne Siddell, and here to help us with all our questions and to give us some guidance to help us stay in the best financial shape possible, The Retirement Trainer, Ed Siddell.

Ed Siddell: Today, we have Rudy Tirado and his business partner, Misty Linn, joining us on the podcast. They are the owners and founders of Flip Kings right here in Columbus, Ohio, as well as a whole bunch of other business ventures to include Rudy’s restaurants and bars and a whole lot of other business ventures.

[INTERVIEW]

Ed Siddell: Well, guys, welcome.

Rudy Tirado: Good to see you.

Ed Siddell: Thanks for joining us.

Rudy Tirado: Thanks for having us.

Ed Siddell: Rudy and Misty, right?

Misty Linn: Yes.

Ed Siddell: So, we spoke with your business attorney, Jim Billings, and kind of made the introduction and told us about your businesses, the restaurants, the bars. And I mean, you guys are like entrepreneurs, I mean, really. That's what America is all about, and you've got the housing, flip business as well, right? So, we're going to talk about all that tonight. I mean, the whole purpose of this podcast is really with everything that happened with COVID, all the small businesses, they've kind of been left behind. And so, we're really just trying to promote folks like you that are making it happen and hiring people. And so, we want to hear about you guys, what you're doing. And we just want to promote you guys. How's that sound?

Rudy Tirado: Awesome. Thank you.

Misty Linn: That’s good.

Ed Siddell: Alright, so like I said, you guys kind of have your fingers in a whole bunch of different tillls, right? So, tell us what's your main business?

LeAnne Siddell: I'm going to put one of you just so that we make sure we can hear. So, just get a little bit close to that mic just so that it transfers. He's got it up a little bit, but so go ahead whenever you're ready.

Rudy Tirado: Her main business is real estate, and mine is the construction and another real estate. So, we teamed up together to acquire properties and obviously, flip them and resell, or just hold them.

Ed Siddell: And how long have you guys been doing that? Is it just something you just started doing?

Rudy Tirado: Less two, almost three years.

Ed Siddell: Three year, alright. And how many houses have you guys flipped so far?

Rudy Tirado: 70, about 75.

LeAnne Siddell: Wow.

Ed Siddell: Wow. No kidding. Holy cow. In two and a half years?

Rudy Tirado: No, in the last year, about a year and a half.

Ed Siddell: A year and a half. No kidding.

LeAnne Siddell: So, I'm going to use my very limited knowledge base to draw off of it. Obviously, HDTV gives you all that you need. So, are you the one that finds the properties?

Misty Linn: Yeah. So, I'm a licensed real estate agent. I own Core Ohio. So, acquiring properties for investors is kind of my main role here. So, once I acquire property, Rudy goes in and gives us a construction budget and then facilitates the construction. We did the design work and get it ready for market. Whether we hold it or flip it, it just depends on what that particular investor wants to do and then maybe something that we hold ourselves or we just do ourselves.

Ed Siddell: And so, when you hold it, like just for rent, for people to come in and rent.

Misty Linn: Rent, Airbnb’s.

Rudy Tirado: That's where the King Flips comes in. And she's a part of that as well.

Ed Siddell: Oh, okay.

Rudy Tirado: So, the team is basically– so we're geared up to try to flip 150 to 200 houses a year now.  And what we're going to end up doing is we want to show people.

LeAnne Siddell: That kind of what makes this all a little unique is you get to hear a little bit of everything that goes on.

Ed Siddell: It's all live. Sorry. You gotta love it when you're kids, they always call at the wrong time.

Rudy Tirado: That’s awesome.

LeAnne Siddell: Yeah, that's true.

Rudy Tirado: Actually, I'm a grandfather today. I forgot to tell you.

Ed Siddell: Oh, are you really? Congratulations. That's awesome.

Rudy Tirado: Kind of weird.

Ed Siddell: Yeah, kind of weird.

LeAnne Siddell: No gray showing right now.

Ed Siddell: No gray. You have hair, yeah, you got me beat by two right there.

Rudy Tirado: Got the thing, just remember that.

Ed Siddell: So, little boy? Little girl?

Rudy Tirado: Little boy.

Ed Siddell: That's awesome.

Rudy Tirado: Elliott, yeah.

LeAnne Siddell: Congratulations.

Ed Siddell: That's fantastic.

LeAnne Siddell: Elliott, that's a great name.

Ed Siddell: Alright. So, when you gear up to do 100, 150 houses in a year, I mean that's huge, right? I mean you're looking at more than ten a month. I mean, do you have crews?

Rudy Tirado: Oh yeah. So, we have crews. Initially, me and Misty, we will go in. Actually, you will find a house, we’ll lay the house out. Everything has completely different tastes, different styles for different people. So, she knows all the latest trends and open concepts and all the colors and everything else. So, we lay everything out and then pretty much execute, whether it's a keeper or whether it's a flip for someone else, so.

LeAnne Siddell: But it's your staff, meaning, they're not contractors.

Rudy Tirado: No. They’re our guys, yeah.

Ed Siddell: Wow. Alright. So, how many people are you guys employing then?

Rudy Tirado: We have a total with regular guys and subs of almost 210.

Ed Siddell: Wow. That's fantastic.

Rudy Tirado: Not including her core staff.

Ed Siddell: Not including your staff, really?

Misty Linn: Yeah. So, my staff is– we work separately from Flip Kings, just an aspect of acquiring properties and the paperwork. So, all the logistics side of it is my staff. So, I have six on my team, so full-time assistant, design person on staff. Hopefully, with the finishes and floor plans, have the patience to measure the room to put that in the CAD. I don't have patience for that and do that type of work. So, when we go to a project, it's completely laid out and it's there for the contractor to run through.

Ed Siddell: Alright. So, when you're picking the styles, okay, and do you already have a buyer in mind? Or is it just, hey, this is kind of what's going on locally and nationally, and so, these are the styles that we're going to pick? I mean, how do you…

Misty Linn: it’s in the neighborhood, obviously, the neighborhood and the side of the house, I mean, some of these houses are over 100 years old that we're renovating. So, when you go into a Victorian brick that you don't want to put in LVP flooring and you want to keep it to the level and integrity of the home. So, we try to keep all the old wood trim, old wood floors, really try to restore a house instead of just completely gut it and restart.

Ed Siddell: Oh, gotcha. Alright. And so, what areas– is it just here, certain areas, certain neighborhoods in Columbus?

Rudy Tirado: We have our specific areas, which are Olde Towne East, Franklinton, Southern Orchards. What else? What am I missing?

Misty Linn: A lot of downtowns in the…

Ed Siddell: So, almost like where the revitalization is. Your guys are going in there and actually you're a big part of that if we're doing okay.

LeAnne Siddell: Have you found that what's been going on the last year as far as increased costs and everything else, has that slowed things down? Man, I was going to say. We're not just employment being something that's tough to come by as well. I don't know if you guys have run into that problem, but…

Rudy Tirado: The employment part, no. The cost part, yes. I mean, everything is completely different. It's almost 100% more than what it was before. So, it's a challenge, but we're used to it. We're so used to the market. We know what the market is. So, we know what we can push forward and what we can’t, especially because she's been doing this for a long time. So, there are so many people in that area. It's a specific clientele of what they want, how they want it, and what they're willing to pay for the product. And as long as you deliver a good product, then…

Ed Siddell: And you're giving them value.

Rudy Tirado: Absolutely.

Ed Siddell: I mean, it’s really value opposition, which is where both you guys come into play. And so, how did you guys hook up? I mean, how did you guys partner up?

Rudy Tirado: A mutual friend, actually.

Misty Linn: Yeah, a mutual friend kept saying, you should talk to Misty, see her signs everywhere. And he's like, I don't want to talk to her. She's too busy.

Rudy Tirado: Yeah, it wasn’t like I didn't want to meet with her. I said, I don't want to talk to her. I was like I don’t.

Misty Linn: And then we met at a project and I mean, that was it.

Rudy Tirado: Yeah, we have had it all since then. Everything is great.

LeAnne Siddell: So, how did you establish how you were going to set things up as far as her part, your part?

Rudy Tirado: But we initially just did our separate things and we work together and then, as you become closer and closer, you're like, hey, we're kind of in a situation. We should probably do this a lot because it works, it clicks. So, let's talk about joint ventures. Let's talk about start doing it together. Then one thing led to another, and we started buying a bunch of stuff and doing a bunch of stuff.

Misty Linn: Yeah. I mean he has his strengths, weaknesses, as I do. So, he's definitely on the construction side. I'm on the acquisition side of getting the property, running the numbers. I mean, my sign goes in the yard so we want to get a good product together, and then, yeah, running the numbers because those are the neighborhoods we work in and to make sure it makes sense.

Rudy Tirado: And everyone knows us there, and they know what we do, so.

Ed Siddell: So, what's your time frame, I mean, in order to be profitable? Because the longer it stretches out, the harder it is. So, you got to make obviously, a quick turn because money cash is king, and so, you're using the proceeds of that to buy the next house and the next one, etc. So, from the time that you start a project, you pick it out, and finish it, what is your goal?

Rudy Tirado: Ideally, it's like 90 days, 60 to 90 days.

Ed Siddell: That quick.

Rudy Tirado: Yeah, but it just depends. Sometimes, you run into stuff with the city and sometimes, you run into unforeseen situations and you don't have to…

Misty Linn: Roll out and then say, oh, there's nothing behind this. 

Rudy Tirado: I mean, it varies. And we're so used to dealing with it. And a lot of this is problem solving. You get in a situation and you know what it is, and it's like, oh, my God, what? And it's just solve it and move forward and get it done and just keep moving forward. A lot of people focus on the problem. We focus on the solution, so.

Ed Siddell: That's awesome.

LeAnne Siddell: And I think people are starting to want to move more into existing homes than they are new builds all the way around. They really like the idea of taking something like that area, the real wood, the construction of those homes. You can't say a whole lot negative about it.

Rudy Tirado: It would go a lot better back then.  You go into these homes and you have good bones and people, just even the architecture like it, just architectural value and everything else and the way it looks is just amazing. Bring it back to life, it's a whole different feel, a whole different house.

LeAnne Siddell: So, do you guys cross over when it comes to dealing with the staff at Flip Kings versus the acquisition act? Are you guys involved in managing?

Rudy Tirado: No. So, Flip Kings is the company that flips the houses? We do King Flips, which we're launching that in about two weeks. And that's a whole different platform. And it's basically, we want to show people how to flip the houses and how to really show them what goes on. So, we have a lot of camera footage on everything that we have done and the process. And there's a lot of people that want to tell you how to flip a house, but they've never really…

Ed Siddell: They don't want to show you the secret.

Rudy Tirado: I don't want to say that they don't want to show. I don't think they've been in the trenches to see the secret. I mean, some have, and I'll give credit to those and some haven’t and whatever works for them works for them, but we want to be raw and deliver a product that, hey, this is what we do. This is how we do it. This is us doing it. And we want to show you how to do it, if that's what you guys want to do. And there's a lot of side to that. There's holding seminars for real estate and getting you finance, getting you refinance, just all stages. Just taking you from beginning to end so that you can actually make money doing it.

Ed Siddell: So, you do that. I mean, you literally go from cradle to grave. I mean, you're taking it from the start, I mean, to the end of you're helping them with the financing or you're hooking them up with a company that does the financing.

Rudy Tirado: Right. And we have all the people in place that we can reference out for them to get the loan for the property, get the construction done, get the financing done afterwards and obviously to sell the property. So it's just from A to Z and just you know.

LeAnne Siddell: You guys are definitely entrepreneurs to the bones because I just got to say…

Ed Siddell: Yeah, it is. I mean, it's the whole thing.

LeAnne Siddell: Well, and honestly, having been in the family business for many, many years, it's not for everybody, all aspects of running the business, they're overwhelming at times. And the things that you do know and the things that you don't know, bringing in the right team. I think what I'm finding when I hear about people who are doing a lot of this kind of construction is having your own team makes a difference, meaning rather than contractors doing the work, do you feel as though that was…

Rudy Tirado: Here's the thing, even if we get in a position that we want to sub out other contractors, we can do that as long as we have our team running the jobs because things get done in a very high level of production when someone's paying attention to what's going on and checking what is it, dotting the I's and crossing the T's. And that's what's really important, to make sure that people are accountable for what they say they're going to do and how they're going to do it and hold them accountable to that and then making sure it gets done correctly.

LeAnne Siddell: Well, I think that's the different angle that people are taking on flipped properties anymore. It used to be something that was cookie cutter and not done very well. And now, we're finding that this is a whole industry of showing good work. When it gets done well, it's very profitable.

Ed Siddell: And when you have an undertaking like this with you guys, I mean, obviously, the difference between the businesses that do okay and those that are really, truly successful, like where you guys are, it's having the systems in place, in the process. So, you kind of know with those schedules are, and has that made it easier to define what that is? Or have you guys defined, hey, day one we're doing this, day two? I mean, it changes. It's a variation depending on whatever the project is, but does that make a difference from when you first started doing this kind of?

Rudy Tirado: Oh, definitely.

Misty Linn: You have to have systems and processes while you're just running rampant and you don't know what project is where and 123 Main Street, he might think, oh, the drywall is down there. I walk in, I'm like, nope, they don't want it done. So, if we don't have a schedule, we don't have a plan in place, we don't know what we're doing. They don't know what they're doing. The project is nothing.

Rudy Tirado: That's years and years of just dealing with it, like…

Ed Siddell: Trial and error.

Rudy Tirado: Yeah, absolutely. And every project is different. I mean, we acquire properties that need 60% of rehab. Some of them are 100% rehab, some of them are 30% rehab. So, there's not all of them anymore. They're just a complete-- just, oh, my God, we got the whole thing out. So, throughout the years, I mean, I have 30 years in it. She has almost what?

Misty Linn: 17.

Rudy Tirado: 17 years in it. So, that's the experience that a lot of people don't have and that's what makes us more successful than the other parties because we know what to expect. We know it's not going to be cut and dry and simple. Okay, we're going to be out of here. This is no, we know, even if it's something small, something happens, something always happens. It’s never  really, oh, yeah, it's fine. I think we've got maybe two or three out of like hundreds that were like…

LeAnne Siddell: Well, that's good.

Ed Siddell: That's a fluke.

LeAnne Siddell: Well, with the education that you're talking about doing, do you share some of it?

Rudy Tirado: Well, that's the whole reason, we want to be able to– if they're paying for a product that we're delivering, then we want to make sure that we've already gone through losing the money that we've lost and…

LeAnne Siddell: The negative parts of business.

Rudy Tirado: Well, yeah. And so, what happens when you're a first-time home flipper? You're excited. Everybody watches HDTV, they watch all these programs and they think, oh, my God, I'm excited, whether it's a husband and wife or two brothers or two friends or two partners, whatever the situation may be, everybody's excited about it. And then they get into a situation, and if they're not knowledgeable about the situation they get into, it could be a nightmare.

Ed Siddell: They can lose everything.

Rudy Tirado: They can lose everything, yeah. And we want to prevent that by showing people like, it's one thing when you tell someone, hey, this is how you do this, this is how you do this. And I get it. And there's a lot of people that do that. We actually can show you that we have done it. So, these are our products. This is how we function. This is what we've done. This is what we put together. This is how we put it together. This is why we put it together. This is why we're here. In case you get in a jam, you can give us a call, or we'll go out there and take care of it.

LeAnne Siddell: You’re the resource.

Rudy Tirado: Yeah, those resources are…

Ed Siddell: So, it sounds like a TV show you guys put on.

Rudy Tirado: I mean, she's the pretty one. So, they give her a TV show. I'll just tag along, I'll carry all our equipment.

Ed Siddell: You're the grip, right?

Rudy Tirado: I am. What do you call me? No fluff.

Ed Siddell: No fluff.

LeAnne Siddell: Actually, that's appreciated in most realms so I think…

Misty Linn: It’s only allowed in some meetings.

Rudy Tirado: I am to the point, very, very blunt and honest.

Ed Siddell: So, I mean, we talked about it early on, you guys, you've got the Flip Kings and then King Flip, which is where you're going to be filming and doing the teaching, but then you also have some restaurants and bars.

Rudy Tirado: We do.

Ed Siddell: Alright. And so, how did you guys go from one to the other? Or is that something–which was first?

Misty Linn: Well, that's also an educational piece of diversifying your income. So, the rationale was an opportunity that was presented to Rudy. And he brought me in and said, hey, what do you think about this? My parents ran a bar with a restaurant on the side for years. And I was like, yeah, I've always been interested in it. So, look at it. So, initially walking into the space, I’m like, you can already start to see what wasn't quite right with the space, why it wasn't working.

Rudy Tirado: The lack of efficiency.

Misty Linn: Yeah, lack of efficiency, the design of the space. The concept was wrong for that neighborhood.

LeAnne Siddell: The vibe that was…

Rudy Tirado: He had a great concept. It just didn't work for that area. And we kind of knew that.

Ed Siddell: Wrong market. Wrong clientele.

Rudy Tirado: He had an A market concept and a B market and didn't work. And I saw it. We need that off from the beginning. We need that.

LeAnne Siddell: But that's pretty rare to have. It's one thing to be a restaurant owner, but to have the ability to change the construction of the inside of the place to be what you want it to be is also kind of unique that that's built into what you already do.

Misty Linn: That was a unique opportunity that COVID gave us. When we signed the papers two weeks prior to shutting down and that was a moment of…

Rudy Tirado: Clarity.

Misty Linn: What we do first, but then it was like, well, actually, this gives us time to reconstruct this place, take your time off it, do it right, get our menu right. And then when we open back up, we're number one, we're on top of our game. Our staff is trained. So, it’s kind of a blessing in disguise.

Ed Siddell: So, what's the name of that restaurant?

Misty Linn: It's called Rudy’s.

Ed Siddell: That's Rudy's, okay. And that's in Grandview.

Rudy Tirado: Yep, 1021 West Fifth Avenue.

LeAnne Siddell: Is that off right, I think it used to be a wings place or…

Rudy Tirado: It was actually Palle.

LeAnne Siddell: Okay, now I know it.

Rudy Tirado: It's located in the building with the View.

LeAnne Siddell: Okay.

Ed Siddell: Oh, yeah, okay. Alright. Gotcha. And so, which is harder? I mean, the housing, the rehabbing and flipping, I mean, you've been doing it and you've got a lot more experience. So, you know the ups and downs, or the restaurant business, the bar business.

Misty Linn: I mean, the restaurant, once you put the concept together and you have the right management and staff in place…

Rudy Tirado: I flip restaurants together for 22 years.

Ed Siddell: Oh, really? Okay, so you have experience in that too.

Misty Linn: Yeah. That place runs itself.

Rudy Tirado: I did that for so many other people.

Misty Linn: You have to go into management meetings. Staff is off, but it runs itself.

LeAnne Siddell: Wow, because restaurant, it can be hard, but you're in the right space and you're with the right…

Misty Linn: Right team in place.

Rudy Tirado: Standard operating procedure.

Misty Linn: Yes.

Rudy Tirado: That's what works.

LeAnne Siddell: Well, Ed is a guy who loves plans. He really does.

Ed Siddell: I am all about systems and processes.

LeAnne Siddell: Yes, he is.

Ed Siddell: And you guys have a bar too? Is that right?

Misty Linn: We do.

Ed Siddell: Alright. And where is that? Is that downtown as well?

Misty Linn: It's downtown. It's on Long Street, kind of by Long and Fourth, right across the street from Pins.

Ed Siddell: Oh, yeah. I know it. Alright. And how long has that been there? How long have you guys had that?

Misty Linn: We had our first show there in October, so yeah, almost a year.

Ed Siddell: Oh, wow. So, you started new businesses in the middle of COVID.

Misty Linn: In COVID, yes.

Ed Siddell: Holy cow. Alright. And so, how many do you employ between the two, between the bar and the restaurant?

Rudy Tirado: We have probably 50 at Rudy’s and however many?

Misty Linn: We have 22 at the bar. 

Ed Siddell: Wow. I mean, how hard is it? Because so many people that we've talked to, clients and people that have been on the podcast. I mean, the number one thing that everyone talks about is talent, trying to find the right people for the right positions and even getting them to show up, I mean…

LeAnne Siddell: Or to stay.

Ed Siddell: And to stay. I mean, are you having problems, turnover, or anything like that? Or once you get them, they're good to go?

Misty Linn: I think we've been blessed in that aspect.

Rudy Tirado: I wonder sometimes like, we've never had any issues, little ones here and there, but I think for the most part, we're blessed that the restaurant and bars are not our number one income. So, it's kind of like we're not there every day. We're not stressing out and pushing.

Ed Siddell: It's not part of everyday…

Misty Linn: It’s not micromanagement. We have the GMs running that.

Rudy Tirado: Yeah. And I think that makes it work easier when the staff knows exactly, like we don't overstep them and we have our standard operating procedure. As long as that is in place and it's being followed, we're pretty easy. Even when we go there to eat, we don't make, like we see something that we don't like, we'll send an email to the GM and say, hey, we were there. We didn't like some of this that was going on.

LeAnne Siddell: Do you give them a heads-up before you go?

Rudy Tirado: No. They love seeing us there. I mean, a group of guys here, they always go there and they like the place. It's really, really a good atmosphere. When we built that, we wanted to make it high end, but not too high end. And then we put in an amazing food menu that is, I mean, it's just way better than any bar food you'll ever eat in Columbus.

Ed Siddell: So, what kind of food?

Rudy Tirado: It's American cuisine, but just the way it's done, it's from all the different places that I've put together, all the signature dishes, I took all the signature dishes from all the different places and made that menu with all the signature dishes. So, every single dish that’s on there was a signature dish at one point at a different place, so.

Ed Siddell: Atypically typical.

Rudy Tirado: It works, I mean, I don’t think it was going to work that good, but everybody that goes, I mean our Google rating is like 4.9.

Ed Siddell: Actually, we looked it up. It's 5, almost 5. Just right before you guys came in, I looked it up, I was like, wow. And I think there was like 300, 400, I mean there’s…

Rudy Tirado: Yeah, there’s a lot of them.  Yeah, it makes you feel good. It makes you feel like you did something right. It makes you feel like you brought something good to the community. We're proud of it.

Ed Siddell: So, alright, I mean, you guys, you've got the real estate business, the construction flipping business, you've got the bar, you've got the restaurant. What else, you guys? And I've got to ask, I mean…

LeAnne Siddell: Is there something else? Do you have any more time?

Ed Siddell: Is there something else?

Rudy Tirado: We love advancing the other stuff that we're going to.

Ed Siddell: Another thing, talk about how you treat all the employees so good. That's the only way that you keep 250.

LeAnne Siddell: Well, that’s obvious.

Misty Linn: We have to.

Ed Siddell: And then the hours and hours of filming that you've done, that’s going to go into videos.

Rudy Tirado: Yeah, we have a lot. We're editing now. And that's what's holding the launch off. We have a lot of hours of filming. And initially, we were just going to do Flip Kings for the whole thing, and then we ran into a situation where we had to split the names out and Flip Kings just stayed in the construction end and King Flips became the social media and platform.

Ed Siddell: So, is that where you're going to– sorry, is that where you guys are going to broadcast it? On social media or…

Rudy Tirado: Yeah.

LeAnne Siddell: Is it something where you could send something like that off to HDTV as far as getting like an audition to have that be?

Rudy Tirado: I’m sure once they see the amount of hits and traffic that it brings that, I mean, we're just regular people and that's…

Ed Siddell: That's what's cool. When I was talking to Jim and Mike, and they were telling me more and more about you guys, I was like, alright, we've got to get them on the podcast because that's just, I mean, that it is. You guys are just everyday normal people, which is really cool.

Rudy Tirado: And that's what we want everyone to know. It's not like we're not these extravagant, crazy people that are seeking all this attention. We just want that we get up every morning at 5:00 in the morning, I don’t know, what time do we get up in the morning?

Misty Linn: Six.

Rudy Tirado: Six, okay. So, just you know what I mean? We have our emails, our agenda, and we tackle it and we deal with all the same problems, kids, relationships. 

LeAnne Siddell: Well, that's kind of where I was going next. I was trying to figure out the life-work balance because that's tough.

Rudy Tirado: It's tough. I just flew back in last night at two o'clock. I mean, I try to take a couple of days off to get away and…

LeAnne Siddell: Yeah, this Fourth of July week is usually a little bit of a chill-out week for most people, but no, I'm curious because running a business here, we have three boys at home. It's tough to keep everything.

Ed Siddell: Yeah. So, I mean, how do you do that? I mean, do you have kids or anything like that, that you have to balance, or?

Misty Linn: Yeah, I would say for me, if I had kids, my life would be very different with the work and how much I work. I don't have children. People always ask me how do you work all the time, because it's seven days a week for me. Teams in place, team calls every Tuesday at 9:30 and open house is Sunday. So, running the real estate side of the business and then, all the other stuff that we have going on, but it's when you're passionate about something you do and you love what you do, it doesn't feel like work. And I don't…

Ed Siddell: That's why you're up at six doing what you're doing.

Misty Linn: Yeah, I don't have kids to take to soccer practice and all those extra things.

Ed Siddell: Well, let me tell you what. Our dog is probably the highest maintenance thing that we have. And the dog is higher on the totem pole than me and anyone else in the house.

Rudy Tirado: Two dogs that are high maintenance. They’re supposed to be chihuahuas, and I don't really know what they are.

Misty Linn: He got bamboozled.

Rudy Tirado: Yeah, I got bamboozled. And it's the funniest thing because when we initially got them, I was like, okay. And they were little and I was like, they look like chihuahuas. That's fine. And then as time went on, they started growing. And I’m like, these are not chihuahuas. but you know I love them so it's like I don't know what they are. I want to do the ancestry thing for them.

LeAnne Siddell: Well, we have a lot of– I’m not changing gears on you, but we have a lot of people who talk about big ideas. You've got entrepreneurs out there. They have big visions. They can see a big picture, but they can't practically put it to play. And I think that's probably one of the things that's unique about what you're doing. I've heard people talk. I want to have a restaurant. I want to do this. It's going and actually digging in and doing the work and knowing the right steps to do first. So, my question to follow that up is just to say, are these ideas that you talk it over, and then you decide which are going to go off?

Rudy Tirado: And trust is big, and for me and her or anybody that we do business with. I mean, we don't, and I know I speak for her with this because we talk about this all the time. We don't care how much money is being brought to the table and all that other stuff. We care if we can trust the person that we're dealing with.

Ed Siddell: It's a relationship.

Rudy Tirado: Yeah. If we can't, it's off the table, it's gone. We basically made the decision for Rudy's in five minutes. I mean we looked at each other.

Ed Siddell: No kidding.

LeAnne Siddell: Wow.

Rudy Tirado: Yeah, we said, she looked at me, she's like, can you make it work? And I said, yeah. And I looked at her and I said, do you like it? Do you want it? She's like, yeah. And I said, okay. And that was our conversation.

Misty Linn: That’s usually how our conversations go.

Rudy Tirado: Yeah. I mean, when we were dating, same thing with houses. She'll walk in and she's like, what do you think? And I'm like, I can work with it. She's like, okay, see the number through and make sure I can work with it. She sees the numbers. She's like, okay, let's get it. And I mean, we don't even talk about it again until it closes and then we're done with the construction of it. We don't waste. And remember we had somebody that we were going to bring in and he was just a big talker and just wanted all this info all the time. And we were just like, oh, my God, and it was exhausting.

Misty Linn: I’m like, who cares?

Rudy Tirado: We sat there and we looked at each other, and she went in her car, and I called her and I said, hey, I'm not trying to be that guy. I’m like, I’m not trying to be an asshole, but is he for real? I mean, is it? I go, I can't. I go, this has been the third meeting we have with this person. It's exhausting. It's like nothing solved, it's like talking in circles. And I go, I really, it's not that hard. It's really simple and…

Misty Linn: And you have those people. They need the spreadsheets and they need all these things worked out. It’s like…

Rudy Tirado: But they want to pull the trigger.

Misty Linn: Do you want it done or do not? That’s my question.

Ed Siddell: Paralysis from overanalysis. They just can't do it.

Misty Linn: They can't get past that. You can't get out of your own way to be successful.

LeAnne Siddell: That's inevitably, like I said, these big pie in the sky dreams, and they will never come to fruition.

Ed Siddell: And obviously, culture is a big deal for you guys because like Mike brought up, I mean, you can't have 200, 250, almost 300 people, over 300 people when you add everything up and not have a problem with turnover if you guys don't have a good culture. So, obviously, you're bringing on the right kind of talent that fits with what you're doing. And so, how do you find those people? Is it just from word of mouth?

Rudy Tirado: It's tough. A lot of the guys that have been with us have been with us for a while, a lot of different personalities, a lot of different stuff to deal with, but you weed out all the bad, you weed out the people, I call them the cancers. So, for me, it's like if I see someone is causing chaos, I find out where the chaos is coming from and then you get rid of them, yeah, because it's going to cause conflict. It's going to raise doubt. Your production levels are going to go down because people are going to, you know.

Misty Linn: It creates a drama, and an environment that you don't need. I mean, I can say we have had the star employees out of both restaurant and bars the entire time. And we just went through a GM at district and that was a hard transition. I called my brother and said, you're going to do this and you're going to enjoy it.

LeAnne Siddell: Again, that's where the trust factor comes in.

Rudy Tirado: She calls me up. She's like, hey, Drew's going to take control of this. You know what I say? She already knows what I'm going to say. I obviously know that you've put thought into it. You're my partner if you thought about it. And that's the things that I have that I share with a lot of my partners, like I tell them. I'm your partner because I trust your decision making. If I'm not there and you need to make an executive decision, make it. I'll handle it. I'll handle how it goes. Yeah, we make it and we go from there. Once you make it, it comes out of your mouth, you solidify it, let's go. Let’s run with it. Let's make it work. If it's a mistake, then we can fix the mistake and make it work. And that's it.

LeAnne Siddell: Ownership and accountability are two big things that I think tend to be missing a lot. And when you find a failing business, those are the two big things. Nobody’s willing to take it.

Rudy Tirado: We all make mistakes. It’s how you recover from them. We all make mistakes every day.

Ed Siddell: Well, alright. So, as far as the flipping, and I mean, how do people find you? I mean, if they wanted to buy a house and take a look or if they wanted to take the classes that you're teaching.

Rudy Tirado: The platform is going to give them all the information, not only on how to find us, but if they want to take the classes, they want to go to the seminars, if they want to be a part of the process, because it'll be taking the whole complete process and then it'll be an itemized process. So it’s two different, because not everyone can afford to pay a certain amount of money to go get all this stuff.

LeAnne Siddell: So, they can go ala carte case stuff if they want.

Rudy Tirado: Right, absolutely, because some people, they might have 70% of it figured out and they're just looking for the other 30%, or 60% of it and 40%. So, we just want to be able to push out a product to help people actually get the right help that they should get to do what they need to do to be successful.

Ed Siddell: And when is that platform going to be available?

Rudy Tirado: We're shooting for a couple of weeks from today.

Ed Siddell: Oh, so pretty quickly.

Rudy Tirado: Yeah. So, hopefully, I'd like to get it back to you for the podcast so that you can get all the information for free.

LeAnne Siddell: It'll all be together.

Misty Linn: I’m all over social media. Misty Linn, L-I-N-N, Instagram, Facebook.

LeAnne Siddell: So, we'll link you up with everything on that.

Ed Siddell: And well, would that go directly to your brokerage or your agency?

Misty Linn: Yeah. Well, it goes directly to me. And I have a sister that runs all my social media, so.

Ed Siddell: Awesome.

Rudy Tirado: And mine is under the King Flips USA.

Ed Siddell: King Flips USA.

Rudy Tirado: And at Gmail.com.

LeAnne Siddell: And obviously, the two other locations, Rudy's is in Grandview and Long Street, it’s-- what's the name of the place again?

Misty Linn: District West.

LeAnne Siddell: District West. Alright. Well, thank you very much, Misty. Thank you very much, Rudy, for being part…

Ed Siddell: Yeah, guys, thank you all. I know how busy you are. So, the fact that you guys came in and did this, it's pretty awesome. So, we're here to do our best to promote you guys on social media and get the word out. Not like you guys need it. You’re busy enough.

LeAnne Siddell: Again, this all relates back to it's tough being an entrepreneur business owner, but understanding the processes you have to have in place. You guys kind of put a little bit of a mouthpiece to understanding there are processes and plans that need to be part of that. So, I appreciate it.

[CLOSING]

LeAnne Siddell: As it always says, when difficult times hit, it's important to have a plan. We build plans for our clients to help them avoid the anxiety of what comes next by just knowing what the next steps are. We are looking to support, learn, and grow from small businesses that made it through 2020. So, if you know of a success story, please reach out to us. Or if you are a success story, we look forward to hearing from you at our phone number here at the office is 614-526-4118. Or you can reach us at info@EGSIFinancial.com. Our website is www.EGSIFinancial.com. Thank you so much. Thanks, Ed.


[END]

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