Health and Wealth

039: Health & Wealth: Why Both Are So Important – Part 1

Jan 15, 2021

Every new year, people make resolutions to lose weight or just get in shape. 

So, what does that have to do with retirement? It’s simple: working out can be a stress reliever, can help us get healthier, and allows us to be more productive. And being healthier later in life gives us more time, strength, and energy to do all the things we said we were going to do before we retired.

Joining me today to talk about this is Alex White, co-founder of Peak Human Performance. Alex creates personalized, athletic-based approaches to training for people who live active lifestyles. If you want to live a happier, healthy, more active lifestyle, Alex’s training encompasses not just what you do in the gym or when you’re on a hike, but how you manage your sleep, nutrition, stress, and more. 

In this conversation, we discuss the importance of staying active in retirement, the power of purpose, and the mental and physical changes that happen when retirees (and those on the road to retirement) choose to make fitness an active part of their lifestyle.

Here are just a handful of the things that we'll discuss:

  • How 2020 rocked the fitness industry – and how retirees are staying active despite gyms and other facilities being closed down all over the world.
  • The value of coaching in fitness (and almost everything).
  • How to find motivation to exercise even if you absolutely hate hitting the gym.
  • The power of setting goals and tracking key performance indicators in your fitness.
  • Why the little things make the biggest differences in our finances and our health.

Interview Resources


LeAnne Siddell: It’s The Retirement Trainer with Ed Siddell, a podcast about finding ways to help you stay financially fit for your future no matter what financial shape you’re in now. It’s that time of year when everybody makes those new year’s resolutions to lose weight, peel off those pounds, or just get in shape. So, what does that have to do with retirement? It’s LeAnne Siddell and here to help us answer those questions and give us some guidance to help us stay in the best financial shape possible, Ed Siddell, The Retirement Trainer. Hi, Ed.


Ed Siddell: Hey, LeAnne. I’ll tell you what it has to do. Number one, if I lose the turkey that I ate and gained since Thanksgiving, yeah, it can make me move a little bit quicker.


LeAnne Siddell: Yeah. Well, if we aren’t all. As we get older, I think that’s probably the thing that is the hardest each day getting motivated to get in shape. So, as we talk about finances, what does getting in shape have to do with your finances?


Ed Siddell: Well, 2020 has been challenging and I hate saying that because it was but thank goodness, we’re in 2021 right now and this is the time for the new year’s resolution and there’s been a lot of craziness with people just not being able to do things and you know me, you can’t tell it by looking at me. I do look like a butterball turkey. But anyways, the working out, it’s a stress reliever, and the healthier you are, the more productive that you can be. And we’re seeing this with kids with a lot of our clients and I just thought with the new year coming on board and starting all fresh and having a really good start to 2021, it’d be pretty cool to have an expert in that field. And so, today, we actually have a special guest, Mr. Alex White, who is co-founder of Peak Human Performance here in Dublin, Plain City. I’ll do the slash, right?




Alex White: Go do the slash. We’re like right there on the Jerome Townships/Plain City. We’re not even deep in Plain City. 


Ed Siddell: No. You’re right there on the border.


Alex White: We’re on the outskirts. 


Ed Siddell: That’s right. Hey, welcome, man. Thanks for coming. 


LeAnne Siddell: Welcome. Welcome. 


Alex White: Yeah. I’m excited and happy to be here. So, this is great. Thank you. 


Ed Siddell: That’s cool. I say this every time we have a guest on, full disclosure. Alex and I, he’s friends with our family. He has actually coached, believe it or not, all three of our boys. So, he is a personal trainer and a coach, an actual coach at the local school here. So, my oldest son who is now a teacher and coaches football, he works out with you, he did when he lived here before he got his job. Then Ethan and Seth, my two younger boys in middle school, you coached him in lacrosse. 


Alex White: Coached them and did strength training with them.


Ed Siddell: That’s right. And you helped me when I was crippled, literally, couldn’t get up off the floor.


Alex White: Yeah. We did some assessments and got you going on a good plan.


Ed Siddell: That’s right. So, tell us a little bit about you, what you do, and how you help people.


Alex White: Absolutely. So, basically, what we do is we provide a personalized approach for people who are living an active lifestyle. We take an athletic approach. It’s an athletic-based approach to our training philosophy. What that essentially means is that we’re not big on machines. Life is dynamic. Movement is dynamic. If you’re a parent, you’re chasing your kids or if you’re an active person, picking up a backpack to go hiking. Whatever you’re doing, we’re moving in three dimensions all the time. So, we take that athletic training concept and we just take the metrics and apply it to anybody who’s wanting to live a happier, more healthy, active lifestyle and we take a very holistic well-rounded approach. So, for us, what that means is it’s not just about what you do when you’re in our doors, it’s about what happens when you’re outside of our doors as well. So, we take a look at that. We’re looking at what do your sleep patterns look like, what are you meditating on, what does stress look like. We’re looking at mindset. How do you build the peak human?


Ed Siddell: Well, over the last year, you really haven’t had to deal with a whole lot of people dealing with stress because it’s been so stress-free.


Alex White: Right. Yeah. Everybody’s been coasting, man.


Ed Siddell: That’s right. That’s right. 


LeAnne Siddell: Yeah. We had a conversation. 


Ed Siddell: Peaches and cream. 


LeAnne Siddell: We had a conversation not too long ago. All these people telling me, “Oh, before COVID hit, it was all about what do we pull out of our schedule because we’re all over-scheduled,” and now I think everybody’s like, “Oh, my gosh. Now, we have nothing. We can’t even…”


Ed Siddell: Yeah. Especially with the kids. So, we’re seeing it with the families that we help so we’re in that approaching or in retirement, that 50 and older market. But just a lot of our friends, our own kids, the impact when they’re shutting down the sports seasons. Like you when they shut down the gyms, I mean, you’re one of the targets.


Alex White: Yeah, absolutely.


Ed Siddell: The people miss that, the blessing. We were so fortunate a couple of years ago. We actually put a gym in our basement. We have the wrestling mat, the heavy bag, and the squat racks, and all that stuff. And so, when things were shut down, our boys were able to work out, but it’s different. You need that human interaction.


Alex White: Well, I think that’s one big thing that people are kind of being reintroduced or being forced to reconnect with is the fact that for a long period of time, we took for granted social interaction. As humans, we’re pack animals. That is why we have thrived throughout history because we’re able to relay information and rely on each other. You can specialize as the hunter and I’ll be the caretaker or the gatherer. We’ve shared all this information that’s passed down. That’s the art of storytelling, to share that information. 


Ed Siddell: That’s history.


Alex White: When you get rid of that and now, we’re confined to our phones and our computers, that definitely changes the dynamic and I think that people are feeling the pressure of that now more than ever.


Ed Siddell: Absolutely. Getting rid of that stress, you see the old adages when you want something done, ask a busy person. Right? 


Alex White: Yeah. 


Ed Siddell: And so, there’s a big thing, a big connection, and we see it with a lot of the folks that we help on, I’m just going to use her first name, Brenda, who retired a little over a year ago. She stayed active. I mean, that was the whole thing, walking every day. Even through all this craziness, I mean, she said that was her mental health break, getting out on the bike and doing whatever she needed to do. But it’s so important, no matter what age you’re at, right? 


Alex White: Oh, it’s huge. 


Ed Siddell: You have to stay active because that’s what keeps you healthy and productive. I tell people all the time even the most successful athletes in the world need a trainer. 


Alex White: Oh, yeah. 


Ed Siddell: I mean, Tiger Woods.


Alex White: They all have trainers. 


Ed Siddell: Jack Nicklaus. Yeah, they do. And so, to help them get to that next level, and it may not be, “Oh, my gosh, you’re doing everything wrong. Let’s rebuild,” but it’s more of, “Hey, you know what, just tweak, a little tweak here, a little tweak there,” just to get them to the next level.


Alex White: Well, you know what’s really interesting about coaching is this is something that I spent a tremendous amount of time on in developing this art behind mental performance, mindset coaching. What people don’t realize is that we’re all trapped in our heads. We’re thinking so much and the point of the coach is to help you see things from a different perspective. It’s to help you gain insights in ways that you may not have gained insights before in just the sheer act of talking to someone and then them giving you just maybe a small little bit of information here. It’s like opening another door. You’re getting a breath of fresh air, more things kind of…


Ed Siddell: Outside the box, right?


Alex White: Yeah. 


Ed Siddell: That old, yeah. 


Alex White: Yeah, that’s it. It’s like having that accountability, one, knowing that you’re going to be talking to somebody in this level of frequency but, two, having that vantage point to see something from a different perspective just really changes the game for you. It doesn’t matter what you’re doing, whether it’s your golf swing or your financial investment strategy, it’s all kind of the same concept. Having that coach is really giving you more perspective to make better decisions.


Ed Siddell: So, alright, because we’re going to look at it from two points of view. 


Alex White: Absolutely. 


Ed Siddell: And they’re both with you because not only are you a trainer and seeing firsthand and the impact that it’s had on you but also as a business owner, right? 


Alex White: Yeah. 


Ed Siddell: I mean, so how have you dealt with this and in making sure that you’re still able to get out and reach people and help them because it’s been tough?


Alex White: Well, yeah, it is. And you know what’s interesting? Being in my industry, specifically, we got hit and we’re still being hit hard because although in the very beginning, it was a shutdown, now, we’re restricted by the number of people that can come in. We can’t even open the doors. So, that has an impact. But now what you see later on are the psychological ramifications of those actions Because you see really what drove it was this huge spike in cases post-Thanksgiving and that was one of the biggest drivers of people really kind of pulling out. It’s interesting because as I’m also talking to other people about this, everybody’s got their advice and some thoughts and some things to say. But it’s interesting, the person who you’re talking to, they may have a negative outlook on it, and other people have a positive outlook on it because they’re looking for the diamond in the rough. And that’s kind of who I am. So, when you say, “Hey, this has been a challenging year,” you’re absolutely right. It has been challenging but this has probably been one of the most influential growth-producing thought-provoking evolutions as a business owner, as an individual on how you have to adapt to survive or you’re going to die. And that, for me, has been one of the most, it’s been great to see that because you keep talking about what happens when you retire, right? There’s this shift in mindset from “having purpose.” Your purpose is your mission. 


Ed Siddell: What’s your new mission? 


Alex White: Now, that’s it. And that is the biggest thing. If I am able to stay connected to what Chris Voss calls it, the Black Swan.


Ed Siddell: Right. Absolutely. 


Alex White: The unknown for me is my why. If I can stay connected to that, my why is helping people, coaching, and helping them improve their lives through my own mistakes and successes, and what I’m able to extrapolate from all of the different people I’ve been able to work with over the decade-plus. Those are the things that I am connected to. So, now for me, it’s about pivoting and finding new ways to create verticals that are going to help me reach more people, and in this technological age, it’s available.


Ed Siddell: We’re the most exercises with a thumb. 


Alex White: With the thumb. That’s right. And you got to grow and evolve. Yeah.


LeAnne Siddell: Well, I also think the limitations that we place on whether you’re looking at this from a negative or positive, that kind of dictates what you are inevitably able to do.


Alex White: That’s it. 


Ed Siddell: Glass is half full, half empty. That’s a good point because, Alex, just what you said, what’s your why. So, a lot of people don’t understand that. But really, what that means is why do you do what you do? You know, what is your purpose? What do you like to do? And what drives you? 


Alex White: Yeah. It’s interesting. Well, I keep saying it’s interesting because I’m constantly listening, learning, and trying to pull more in new information. When you’re talking about someone identifying their why, when they’re crossing that gap, because I work with adults who have retired and have gone in different directions, and when they jump from one edge of having a consistent schedule, knowing what their role is, knowing what their daily routine is going to look like, to this crevasse where there’s like nothing. You wake up in the morning it’s like…


Ed Siddell: There’s a great big void.


Alex White: What are we going to do today? I don’t know. Yeah. It’s what is it that you want your life to look like? What is the vision that you have and how are the tools or the resources that you have around you going to assist in you fulfilling that vision?


LeAnne Siddell: And that’s why what we’re talking about right now, as far as physically, I see so many people who wait their entire life and they save their entire life, and they’re preparing for this time in their life, and then their body gives out. I’m saying each step of the way, I mean, it took me like I said meeting him.


Alex White: It could be your influence. 


Ed Siddell: She actually pointed to me. 


LeAnne Siddell: Yes. I’m not somebody that I do not enjoy. It’s not like I go, “Woohoo, I get to work out.”


Alex White: I’m going to sweat today. Wooo! Yeah. 


LeAnne Siddell: I don’t. Actually, for me, it’s check the box. I got it done this morning and let me move on. I will say mind over matter is. If I wake up in the morning and I’m like super positive, that worked out so much easier for me. But when I say that the reason I do it now is because I love hiking, I want these things in our future, I want him and I to be able to go on bike trips or do these things and I don’t want to be to the point where, “Oh sorry, now my life is relegated to sitting in a chair and watching whatever.” Yeah.


Alex White: Yeah, yeah.


LeAnne Siddell: Exactly. 


Ed Siddell: Well, it’s like a horrible analogy or metaphor. An engine in a car, right? I mean, if it sits for a year, two years, three, however long it is and you don’t use it, things start to dry rot and break and it’s no good anymore and you have to rebuild it. And it’s the same thing with the body, right?


Alex White: Well, yeah. We talk a lot about from a fitness perspective, a body in motion is a body that stays in motion. So, there’s this misconception that when you go to the gym, it has to be this all out, all or nothing hard, intense, destroy your body, break yourself down, vomit in a bucket, and now you’ve won, right? That’s the good workout. 


Ed Siddell: You’ve been watching my workouts.


Alex White: Yeah. You know, but there are so many studies that have come out even in the last two years that show that it’s about consistency, right? It’s about the other aspects that we talked about in our pillars of performance, which are around the body. Are you getting the appropriate amount of rest? Are we stretching? Are we mobile? Are we breathing correctly? These sorts of things have a tremendous impact on what we’re capable of doing when we actually show up to train. In enlightening, in educating an older population on this, who has had four or five or six decades of mainstream media influence on what fitness is supposed to be, convoluting their ideology about it. 


Ed Siddell: And body dysmorphia. 


Alex White: Absolutely. 


Ed Siddell: I mean, yeah, it’s not realistic.


Alex White: So, being able to sit down with somebody and just say, “All right. Why are we here? What are we looking for? What is the goal?” Like you said, you are not driven to jump down there and like get to that point where lactic acid is building up in your body.


Ed Siddell: You should see her. She gets so excited. She jumps up and does the…


LeAnne Siddell: No, no. 


Alex White: But the thing there is like, well, what is it that you want? We’re trying to stay connected to that. The other thing is, what are the KPIs or what are the things that we’re going to check off every time you show up? So, that when you are going into the workout, we’re just focused on the thing that matters the most. I think sometimes people are baffled, to me, in the very beginning when I say to them, “All right, your workout, your actual workout is literally only going to be 20 minutes, and it’s going to be this, this, and this,” and when we really start to hone-in on these other areas that are not output-dominant, they are getting incredible results because they’re doing the right things first. And I would akin this to like what you’re probably coaching your clients to do, “Hey, we want to make these short-term, small adjustments in our investment strategy. We want to consistently put this percentage away. We want to make these adjustments quarterly based off of what’s happening with the market. We want to redistribute.” You’re doing things consistently to make sure that it’s there, and that’s the same concept with your body. If you said, “Hey, I want to ride a bike and I want to swim from island to island in Hawaii.” These sorts of things that are lifestyle based, that’s great. Going and spending an hour destroying your body in the weight room is probably not the best way to go. So, it’s tailoring the process to the outcome. 


Ed Siddell: So, it’s really individualized.


Alex White: It should be. In the beginning, when it’s team training, you’re playing a sport or you’re training for a marathon, or you got some very specific outcome, yeah, alright, cool. This is going to fall into this bucket. But when we get to that lifestyle space, it’s like it opens up. It’s Matthew McConaughey all day which is cool.


Ed Siddell: Yeah, absolutely.


Alex White: Yeah. It’s a different ride.


Ed Siddell: Well, so let me ask you this. So, just in general, not this past year, when you’re working with someone, I mean, can you see a mental change? I mean, the emotional, the mental aspect, and then it comes through physically on their face because it really is a lifestyle change. And so, talk about that. I’m going to relate it to scouts or relate everything to scouts. Scout oath, right? 


Alex White: Okay. 


Ed Siddell: Physically strong and mentally awake. So, you’ve got to make sure that… but that definition is different for everyone. But also, it gives you a positive mental attitude. It’s like making your bed every morning. Why do you do that? Because you know, hey, you accomplish something before you started the day.


Alex White: Yes. Right. And it’s setting you up for a green light later on. 


Ed Siddell: That’s right. 


Alex White: Because when you climb into bed, you don’t want to deal with the messy sheets and it’s like where’s the sheet? Where’s the duvet? Oh, it’s all over the place. 


LeAnne Siddell: Oh, I want my kids to hear that. 


Alex White: You want that hotel-style bed with the sheet tucked in and the pillows flogged.


Ed Siddell: And the mint.


Alex White: Well, I don’t know. 


Ed Siddell: Oh, I do. 


Alex White: I don’t know if I’m putting down mints for my bed every day but yeah. No, I get it. Yeah. So, when you’re talking about this, give me this back again because I want to make sure that I answer the question specific. 


Ed Siddell: Yeah. So, it’s more of when people start working out and you’re training them and you’re coaching them, can you see in a matter of time the actual mental and physical change in their, for lack of a – it’s going to sound corny, in their spirit? 


Alex White: Yeah. 


Ed Siddell: Right? I mean in their attitude. Going from, “Eh,” or glass is half empty to glass is half full.


Alex White: I got you. So, the very first thing that I think about is this statement that is phrased basically like this, believe in my belief of you until you are able to believe in yourself. 


LeAnne Siddell: Good. I like that.


Alex White: What that looks like, from my perspective in how we implement that, is that in our pillars of performance the mindset is the foundation and you have to make this decision, “This is what I want and here’s why I want it, and here’s what I’m willing to do to get it.” Once you have that part figured out, you may not have the habits, you may not be acclimated to the work or the recovery or the things that you need to do, but you want whatever is on the other side of that valley so much that you’ll do whatever it takes. That’s why you get a coach. That’s why you hire somebody to help.


Ed Siddell: You know what you want. You just don’t know how to get it. 


Alex White: You just don’t how to get there. In that pursuit, you’re going to get two people. You’re going to get the person who they know they just need to come in and do the work and they may not be happy but they know they’re going to do it. And you can see that, right? Then you’ve got people who are mentally dialed in, and they’re like taking notes and they’re doing this, and they’re going home and implementing right away. You will see a shift in someone physically when they start seeing those marks along the line. If it’s a KPI or it’s, “Hey, we set this goal for this month. I need you to execute these things,” and they start checking it off and they get to the end of the month, and they’re looking at it going, “I did this,” and they get happy. 


Ed Siddell: So, what’s a KPI?


Alex White: It’s a key performance indicator.


Ed Siddell: There you go. Okay. Alright. 


Alex White: So, if we’re reverse engineering something and someone says, “Hey, I want to lose 20 pounds.” “Okay. What’s the timeframe?” And they say six months. Well, we can look at some statistics and give them a basic outline and then we’d say, “Alright. Based off of your lifestyle, based off of your goal and the timeline that we have, these are the marks that we should be hitting that are milestones along the way that kind of let us know if we’re going down the right path.” And as we’re evaluating that information, we’re able to identify like, “Hey, this is happening a little bit slower because these habits are not ingrained yet.” Once we get those habits ingrained, that becomes the first priority. Now, the habit is ingrained. Oh, by the way, now we’re seeing the result. Now, we can recalibrate what our timeline looks like.


Ed Siddell: What does that sound like, LeAnne?


LeAnne Siddell: I was just going to relate it…


Ed Siddell: The retirement fitness plan. 


LeAnne Siddell: I know.


Alex White: That’s it.


LeAnne Siddell: And what we watch, inevitably, when people come in, it’s the belief that first you’re right in saying, “I believe he knows what he’s doing and I believe in the plan you’ve put in place.” So, then the steps are to getting them to believe that it’s actually working, that it’s actually going to happen, that they’re going to be able to retire someday, or that they’re going to be able to not run out of money. So, it’s the steps but it’s the habits. 


Ed Siddell: Or take that trip in that riverboat cruise. Let’s hope we can actually do that again someday. It is. It starts off with the first step. Yeah. And putting that plan, that roadmap for them. You know, it is. As corny as it sounds, that’s why our mission from the very beginning is we want to make sure that people are in the best financial shape possible when they retire. It’s very similar to what you do. You want to make sure that they’re in the best shape, the health, as possible but that health it’s not just physical. It’s mental and emotional and it’s that same thing with wealth, right? Because the stronger you are mentally, the healthier you are, the better you’re going to perform and follow those directions, and it’s going to lead to your success.


LeAnne Siddell: What is that adage of you have to do something for so long before it becomes a healthy habit? This is good or bad habit but I think somebody once told me, consistently, you have to do something for 30 days before it becomes a habit. When we’re looking at financial plans or when we’re looking at people saving money, it has to do with them following a plan. It has to do with them following a plan when they’re working out. So, these tie in very well, but what I think is most impressive about how these two funnel together is you have to have one in order to have the other. We got to have some health if we expect that we’re going to be able to do anything in retirement.


Ed Siddell: Yeah. Especially this past year and going forward, I mean, people have, you know, it’s a habit. So, when you get in the habit of going to the gym, you go. When you get into the habit of not going, you don’t go. It’s so easy to fall out of sync with what you know is good. And that’s why the beginning of the new year, new year’s resolutions, I don’t really believe in those because they don’t stick but it’s more of a decision. It’s a choice. I am going to do this or I’m going to try this. Well, that’s completely different. It is a mindset


LeAnne Siddell: Well, with us being locked up, I’m kind of interested in getting a little bit of direction from you on things that we can do when we’re homed. Because a lot of people are still not comfortable moving out into the gym. You’re seeing that on your side?


Alex White: I was going to say because one of the things that you’d asked previously was about how have we modified or adapted to the new environment. One of the things that we do is you see in our space there was this huge kind of like exodus from physical locations and then people started doing things, translating them to online. Our approach to that was to just take the coaching, the visual, being able to see your body move. It’s a personalized personal training, evaluation, coaching consultation that’s all done virtually. So, it’s like, wow, one of the things that you were just saying is like we’ve got all these opportunities at home but you get into a rhythm with what’s at home and you’re looking at things the same way. Well, somebody might say, “Hey, I want to set up a 30-minute session,” and I literally did this with a guy in New York. yesterday. He just took his phone and showed me, “Hey, this is what my workout space looks like,” and I was like, “Okay, great.” Taking notes. We talked for about five minutes about what his goals and objectives were and then we spend another 20 minutes, literally, just outlining, “Hey, have you tried this? Have you tried this?” Gave him a plan. He sent me a message this morning and said, “This, I feel so invigorated because what you just did was gave me perspective that I didn’t have with the exact same things I’d been looking at for the whole year.” That’s the value of a coach. That’s the value of having outside perspective from a professional.


LeAnne Siddell: Absolutely. So, I guess, this is all really good information but you were nailing down and you were talking about things that people could essentially look to you, or how can they get ahold of you, specifically, if they want help getting their new year off to a positive start?


Alex White: Absolutely. So, what I would say is you can send me an email, it’s All one word. No underscores. No nothing in there. Just And when they send me that email, if they decided that they would like to, the process that we would take would be I would ask them three questions. The first thing is, what are we working on? Why is this important to you? And what do you expect from me to help you get there? If we can clearly outline that like right from the beginning, boom, we are moving. Because if that person can sit down and really bring together all of those ideas, there’s value in that for them because it matters. The difficulty is in when you sit down with somebody and they’re like, “Hey, I want to retire.” Okay, great. When? “You know, I don’t know.” “Well, how much money do you have available to save?” “You know, I don’t know. Some.”


Ed Siddell: How much do you spend? I don’t know.


Alex White: Yeah. 


Ed Siddell: Crystal clear, right?


Alex White: How accurate are you going to be at shooting at that bullseye if it’s constantly moving all over the place? 


LeAnne Siddell: So true. 


Ed Siddell: Garbage in, garbage out.


Alex White: That’s it. Yeah. So, from that fitness perspective, I would say that’s the best way to go because then once we do that, whether we’re meeting in person or you’re comfortable enough to meet in person or we’re meeting virtually, I mean, literally, the sky is the limit. We can go as high and as wide as we need to go to make sure that you’ve got clarity, the clarity with actionable steps that you can take to enhancing. The other thing is having realistic expectations. You know, if somebody is making this amount and they’re spending this amount, and they want to retire next week. 


Ed Siddell: So, just so everyone can say that making this amount is low and spending this amount is high. 


Alex White: Yeah, absolutely. Yeah. 


Ed Siddell: You’re exactly right. And so, do you help them set those expectations saying, “Hey, you know what, that’s a little unrealistic?”


Alex White: I think it’s first identifying whether it really is unrealistic, like I’m not going to help somebody grow 7 inches, you know.


Ed Siddell: Really? You promised. Oh, maybe six-and-a-half. 


Alex White: That’s right. Yeah. But I also think giving them context, I think, is the most important component because instant gratification, we see the lifestyle online through social media like the way things are supposed to be.


LeAnne Siddell: Pictures that aren’t real. 


Alex White: Right. Everybody’s got a filter.


LeAnne Siddell: Yes. Everybody does. 


Alex White: But you don’t see the other 99 photos that they deleted to put that one photo up. 


LeAnne Siddell: So true. 


Alex White: So, getting through all of that, alright, what you want is achievable but I need you to understand this is the type, frequency, and intensity of work that is required to get there. Now, you sit with that for a minute and make the decision is what you want really worth all of that to you. Are you willing to give it up to get that? And if so, excellent. If not, are you willing to change your timeline a little bit? Can we lengthen it out and make things a little more realistic? 


LeAnne Siddell: I like that. 


Alex White: And oftentimes, once you start putting things into perspective for people, realistically grounding them back to reality, common sense takes over and they go, “Maybe you’re right.”


LeAnne Siddell: Usually, it takes the first couple of weeks of a workout for you to go, “Uh-oh.”


Alex White: Yeah. So, I think that’s it. The biggest thing is just being honest with people. I feel like there’s just so much fluff out there because there’s no more filter that helps discern between high quality, high value, and low quality and mass production. So, we talk a lot about online fitness trainer coaches. It’s like 21 years old, never had a kid, never had a real job like you got that young body working out, looks good, but what kind of knowledge do you actually have to pass on to anybody else? 


Ed Siddell: Well, that goes with experience, too. 


Alex White: It’s experience. 


Ed Siddell: If you didn’t go through those heavy turkey eating days and pie-eating days between the holidays, you really can’t relate. And it’s much easier to do that when you have a house full of kids.


Alex White: Yeah. It’s life. 


Ed Siddell: It’s life. Life gets in the way. 


Alex White: So, yeah, there’s a lot of great stuff to discern from all of that but you want to network and gravitate towards people who’ve been there who are there who’ve seen or work with people who’ve been there and help them through it. 


LeAnne Siddell: And I can definitely think and I can both speak from great experience. You are a very, very upbeat, positive person and you definitely can inspire. 


Ed Siddell: And you can see with the kids that you coach too.




LeAnne Siddell: Yeah. You inspire and I think that is huge. So, now I’m going to switch gears to good old Ed and the retirement fitness trainer. So, now that we’re talking, how can people get ahold of you and make some changes in their retirement?


Ed Siddell: You know, it’s the same thing that Alex wias saying. It’s the little things. Just getting a different perspective. And those families that we help, we don’t charge to build these plans. It is the retirement fitness plan and it really is designed to make sure that people are in the best financial shape possible when they retire. That’s so important because you go from getting that paycheck where everything is taken care of to now all of a sudden you have to write your own paycheck. And how do you do that? The taxes and making sure that you don’t run out of money. So, that’s what we’re going to offer. You know, anybody who wants one, any families that we can help, we will not charge to do that. 


LeAnne Siddell: Well, I think this is a great parallel together today. Thanks so much, Alex for your time. 


Alex White: Yeah, absolutely. 


LeAnne Siddell: I really appreciate it. 


Ed Siddell: Yeah. Alex, I appreciate it. Thanks. 


Alex White: That’s great. Thank you, guys, for having me. I appreciate it. 


Ed Siddell: Absolutely.


LeAnne Siddell: And if you want to get ahold of Ed, you can get ahold of him by going to You can also email him at or you can give us a call at the office at 614-526-4118. Thanks, Alex. Thanks, Ed.


Ed Siddell: Thanks, Alex. Thanks, LeAnne.


Alex White: Thank you.





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